[Parent Teacher Conference 1st Grade]

Teacher: “Aileen gets her work done, then distracts her classmates.”

Parents: “Give her more work.”

This has basically been the theme of my life. If I’m not busy, I’m a pain in the ass.

So naturally, I had some free time last month and I kept myself busy ...

Can we talk about how hard Facebook advertising has become for small business owners? 

Over the last couple of months, I ran an experiment for one of my own BrandKramp offers. It involved:
• five ad sets
• four landing page redesigns
• multiple headlines
• different positioning angles
• different c...

Have you noticed that lately everything sounds the same? The posts, the emails, the “thought leadership”—it’s polished, it’s correct, and it’s completely forgettable. I’ve caught myself in it too, and it led me to a realization I wasn’t expecting.

“When did I become so BORING!”

I’ve been translati...

We’ve all been there—that frustrating place where decisions feel impossible, progress stalls, and you’re left spinning your wheels.

My sister and I call this feeling “standing there beside myself”—like watching yourself hesitate from the sidelines, unsure how to jump back into the game.

It’s not t...

You remember the moment in The Wizard of Oz when the curtain gets pulled back?

All the noise, the booming voice, the dramatic smoke — and behind it is just a man pulling levers.

Metrics are a little like that.

For years, they’ve been presented as something big and intimidating. KPIs. Dashboards. ...

Every marketer has been there. You plan carefully, hit publish, launch the campaign—and then… nothing. No traction. No spark. No results. It’s tempting to label it a failure and move on fast, but that moment is one of the most valuable parts of the process.

When something doesn’t work, the instinct...

Momentum isn’t linear, even though we often expect it to be.

When we set a 90-day goal, it’s tempting to picture a straight line from intention to outcome. We imagine steady progress, clear milestones, and a clean finish. In reality, meaningful goals rarely unfold that way. By the midpoint of a 90-...

For the last few years, marketing has felt like a race. Faster tools. More platforms. More pressure to get content out—quickly and often. And in the process, something important got lost.

As content creation became easier, the volume exploded. Anyone could publish. Anything could be generated. The ...

Most people think “leveling up” means doing more.
More effort. More hustle. More pressure.

But real growth doesn’t come from piling more onto an already full plate. It doesn’t come from grinding harder or stretching yourself thinner. More often than not, that approach just leads to burnout — not br...

We’ve all heard the line “curiosity killed the cat,” usually said by someone trying to stop us from poking around, asking questions, or exploring something new. But here’s the fun part: the original proverb never said that.

Back in the 1500s, the phrase was actually “care killed the cat.”

“Care” m...

If you’ve been in business for more than five minutes, you’ve heard some version of this sentence: You need a plan.

And yes—planning matters. Not because it’s trendy, or because every guru on the internet says so, but because it gives you direction, clarity, and confidence. When you know where you’...

Addressing “pain points” is a marketing must but here’s the twist: harping on “the” pain can sometimes cause more pain. Nobody likes to be poked where it hurts. So, what’s the better move? Cut to the chase and show how you make your prospects life easier.

Your prospects aren’t here for a lecture on...