About

My Story

Hi, I’m Aileen a lifelong marketer, strategist, designer, and the person behind BrandKramp™.

After 30+ years of helping businesses figure out their messaging, build better brands, and stop wasting money on marketing that doesn’t work, I realized something: most business owners don’t need more advice, trends or "should-do" lists, they need clarity. Real, no-BS clarity about what works, what doesn’t, and how to finally market their business in a way that feels like them. That’s why I started BrandKramp.

The name? It’s a wink to that all-too-familiar feeling when you’re stuck, overwhelmed, or paralyzed by the thought of all the things you need to do to market your brand successfully.

I created BrandKramp to help you avoid the “Kramp” by showing up authentically and building a brand that’s rooted in who you are, not who you think you’re supposed to be.

This is a space for business owners, marketers and entrepreneurs who are tired of guessing, overthinking, or chasing every new trend. It's where we simplify strategy, amplify what makes you different, and help you show up with confidence, creativity, and consistency.

Whether it’s through workshops, consulting programs, educational resources, or simply calling out the things no one else talks about in marketing—I’m here to help you stop second-guessing and start shining.

This isn’t about doing marketing the “right” way - it’s about doing it “your” way, with purpose and personality.

Welcome to BrandKramp™. Let’s get to work, and let’s have some fun.

The Latest from the Blog

Curiosity & The Cat.

We’ve all heard the line “curiosity killed the cat,” usually said by someone trying to stop us from poking around, asking questions, or exploring something new. But here’s the fun part: the original proverb never said that.

Back in the 1500s, the phrase was actually “care killed the cat.”

What’s the Plan Man?

If you’ve been in business for more than five minutes, you’ve heard some version of this sentence: You need a plan.

And yes—planning matters. Not because it’s trendy, or because every guru on the internet says so, but because it gives you direction, clarity, and confidence. When you know where you’...

The Pain Game.

Addressing “pain points” is a marketing must but here’s the twist: harping on “the” pain can sometimes cause more pain. Nobody likes to be poked where it hurts. So, what’s the better move? Cut to the chase and show how you make your prospects life easier.

Your prospects aren’t here for a lecture on...

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