My Story

Hi, I’m Aileen a lifelong marketer, strategist, designer, and the person behind BrandKramp™.

After 30+ years of helping businesses figure out their messaging, build better brands, and stop wasting money on marketing that doesn’t work, I realized something: most business owners don’t need more noise they need clarity. Real, no-BS clarity about what works, what doesn’t, and how to finally market their business in a way that feels like them.

That’s why I started BrandKramp.

The name? It’s a wink to that all-too-familiar feeling when you’re stuck, overwhelmed, or paralyzed by the thought of all the things you need to do to market your brand successfully.

I created BrandKramp to help you avoid the “Kramp” by showing up authentically and building a brand that’s rooted in who you are, not who you think you’re supposed to be.

This is a space for business owners, marketers and entrepreneurs who are tired of guessing, overthinking, or chasing every new trend. It's where we simplify strategy, amplify what makes you different, and help you show up with confidence, creativity, and consistency.

Whether it’s through workshops, resources, or just calling out the things no one talks about in marketing, I’m here to help you stop second-guessing and start shining.

This isn’t about doing marketing the “right” way - it’s about doing it “your” way, with purpose and personality.

Welcome to BrandKramp™. Let’s get to work, and let’s have some fun.

The Latest from the Blog

Build Trust, Not Traps.

In today’s fast-paced, content-heavy world, turning prospects into customers is tough. As consumers we have been hit with years of spammy marketing tactics—flooded inboxes, constant robocalls, texts, and over-the-top promises that rarely deliver.

The Friction Factor.

Marketing isn’t always about smooth paths and easy conversions. Sometimes, it’s about a little friction. And while friction might feel like a problem, it can actually be one of your greatest tools.

Friction forces your audience to pause, engage, and think. It’s the unexpected question in an ad that...

Do Your Thing, Chicken Wing.

We’ve all been there—watching a client light up about a bold, creative idea. And what do I say? "Do your thing, chicken wing." Because nobody knows their audience better than our clients do. But big ideas need expert execution to soar.

As professionals, our job is to honor those gut-driven ideas wh...

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