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Addressing âpain pointsâ is a marketing must but hereâs the twist: harping on âtheâ pain can sometimes cause more pain. Nobody likes to be poked where it hurts. So, whatâs the better move? Cut to the chase and show how you make your prospects life easier.
Your prospects arenât here for a lecture on...
My dad loved to argue. He was a master at it and would often take the opposing view, so you never really knew where he was coming from. His goal wasnât to be a jerk; he was a professional educator. He wanted you to think for yourself, dig in, do the research, and draw your own conclusions. He was sm...
As business owners, we all face it - that unsettling, paralyzing wave of doubt. Am I good enough? Are my rates too highâŚor maybe too low? Can I really achieve the success Iâve been dreaming of? Will I be able to pay the mortgage next month? Itâs that uncomfortable, shadowy voice that whispers âNice ...
Best practices. The golden rule. The safe bet. The tried-and-true path to success. We cling to them because they promise certainty. But they can also be the very thing that holds us back. Behind every groundbreaking idea, there was once a moment of defiance - someone daring to step outside the lines...
In marketing, sales and life, how you ask is just as important as what you ask. Want a lukewarm âokayâ response? Ask a lukewarm question. But if youâre aiming for a âHell yes!â youâve got to bring some âWhooo Hooooo!!!â energy to the table.
Enthusiasm is contagious. Your audience feels it in your w...
In todayâs fast-paced, content-heavy world, turning prospects into customers is tough. As consumers we have been hit with years of spammy marketing tacticsâflooded inboxes, constant robocalls, texts, and over-the-top promises that rarely deliver.
If youâre trying to improve conversion rates, forget...
Marketing isnât always about smooth paths and easy conversions. Sometimes, itâs about a little friction. And while friction might feel like a problem, it can actually be one of your greatest tools.
Friction forces your audience to pause, engage, and think. Itâs the unexpected question in an ad that...
Weâve all been thereâwatching a client light up about a bold, creative idea. And what do I say? "Do your thing, chicken wing." Because nobody knows their audience better than our clients do. But big ideas need expert execution to soar.
As professionals, our job is to honor those gut-driven ideas wh...
In todayâs digital landscape, effective social media content is crucial for business success. Engaging, well-crafted posts can increase brand visibility, foster customer loyalty, and drive conversions. Here are four tips you can use to develop better social media content.
- Know Your Audience
U...
In the realm of marketing, branding goes far beyond just a logo or a tagline. Itâs about creating a profound emotional connection between your brand and your audience. This emotional aspect of branding is what sets successful companies apart from the rest. In todayâs competitive landscape, where con...
