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For the last few years, marketing has felt like a race. Faster tools. More platforms. More pressure to get content outâquickly and often. And in the process, something important got lost.
As content creation became easier, the volume exploded. Anyone could publish. Anything could be generated. The ...
Most people think âleveling upâ means doing more.
More effort. More hustle. More pressure.
But real growth doesnât come from piling more onto an already full plate. It doesnât come from grinding harder or stretching yourself thinner. More often than not, that approach just leads to burnout â not br...
Weâve all heard the line âcuriosity killed the cat,â usually said by someone trying to stop us from poking around, asking questions, or exploring something new. But hereâs the fun part: the original proverb never said that.
Back in the 1500s, the phrase was actually âcare killed the cat.â
âCareâ m...
If youâve been in business for more than five minutes, youâve heard some version of this sentence: You need a plan.
And yesâplanning matters. Not because itâs trendy, or because every guru on the internet says so, but because it gives you direction, clarity, and confidence. When you know where youâ...
Addressing âpain pointsâ is a marketing must but hereâs the twist: harping on âtheâ pain can sometimes cause more pain. Nobody likes to be poked where it hurts. So, whatâs the better move? Cut to the chase and show how you make your prospects life easier.
Your prospects arenât here for a lecture on...
My dad loved to argue. He was a master at it and would often take the opposing view, so you never really knew where he was coming from. His goal wasnât to be a jerk; he was a professional educator. He wanted you to think for yourself, dig in, do the research, and draw your own conclusions. He was sm...
As business owners, we all face it - that unsettling, paralyzing wave of doubt. Am I good enough? Are my rates too highâŚor maybe too low? Can I really achieve the success Iâve been dreaming of? Will I be able to pay the mortgage next month? Itâs that uncomfortable, shadowy voice that whispers âNice ...
Best practices. The golden rule. The safe bet. The tried-and-true path to success. We cling to them because they promise certainty. But they can also be the very thing that holds us back. Behind every groundbreaking idea, there was once a moment of defiance - someone daring to step outside the lines...
In marketing, sales and life, how you ask is just as important as what you ask. Want a lukewarm âokayâ response? Ask a lukewarm question. But if youâre aiming for a âHell yes!â youâve got to bring some âWhooo Hooooo!!!â energy to the table.
Enthusiasm is contagious. Your audience feels it in your w...
In todayâs fast-paced, content-heavy world, turning prospects into customers is tough. As consumers we have been hit with years of spammy marketing tacticsâflooded inboxes, constant robocalls, texts, and over-the-top promises that rarely deliver.
If youâre trying to improve conversion rates, forget...
Marketing isnât always about smooth paths and easy conversions. Sometimes, itâs about a little friction. And while friction might feel like a problem, it can actually be one of your greatest tools.
Friction forces your audience to pause, engage, and think. Itâs the unexpected question in an ad that...
Weâve all been thereâwatching a client light up about a bold, creative idea. And what do I say? "Do your thing, chicken wing." Because nobody knows their audience better than our clients do. But big ideas need expert execution to soar.
As professionals, our job is to honor those gut-driven ideas wh...
