In marketing, sales and life, how you ask is just as important as what you ask. Want a lukewarm “okay” response? Ask a lukewarm question. But if you’re aiming for a “Hell yes!” you’ve got to bring some “Whooo Hooooo!!!” energy to the table.

Enthusiasm is contagious. Your audience feels it in your words, your offers, and your calls to action. If you’re excited, they’ll be excited. But excitement alone isn’t enough, you need clarity and conviction. Ask questions that paint a vision and invite your customers into something irresistible.

Compare these approaches:

• “Would you like to sign up for our newsletter?” Meh.

• “Want insider marketing tips that actually move the needle delivered straight to your inbox?” Hell Yes!

The difference is energy, specificity, and value. You’re not just asking – your clients are imagining the reward and feeling it! But don’t stop at the question. Create an experience that makes their “yes” feel inevitable too! Simplify the decision. Reduce friction. Align your excitement with their desires.

So, next time you craft a call-to-action, check your vibe. Is it asking for a polite nod or a passionate “Hell Yes!”? Because in business, “Hell yes!” is where the magic happens.

Stay Curious Friends!

Aileen

Examples of "Hell Yes!" Questions:

What would make this feel like a mic-drop moment for you?

If I/this solved your problem and made your day, what would it look like?

What’s the dream outcome you don’t think is possible but secretly want anyway?

Ready to stop duct-taping your way through this and fix it?

What would have you throwing money at the screen right now?

If we nailed this, how fast are you sending your ‘OMG this worked’ text?

What’s the difference between ‘meh’ and ‘Hell Yes’ for you?

Want the kind of solution that makes you want to high-five your past self?