We’ve all been there—watching a client light up about a bold, creative idea. And what do I say? "Do your thing, chicken wing." Because nobody knows their audience better than our clients do. But big ideas need expert execution to soar.

As professionals, our job is to honor those gut-driven ideas while providing the strategic foundation our clients need. Intuition sparks the idea; our expertise brings it to life. Bold initiatives require more than creativity—they need smart strategy, precise execution, and clear measurement.

This isn’t just a marketing truth. Whether you're a consultant, advisor, or IT expert, the principle is universal: Trust your client’s instincts then use your expertise to make it a reality.

So, when a client shares a wild, brilliant idea, encourage them (i.e. don’t roll your eyeballs at them). Support their vision. But remind them that success takes collaboration, testing, learning, and adjusting. Because when instinct meets strategy, magic happens.

Now, who's ready to help their clients do their thing, chicken wing?

Stay curious friends!

Aileen